Media and advertising, end of a questionable marriage

About fifty years ago, media said to the market: we have the interesting content. You desire people’s attention. Pay us, and we will add your promotional message to our content. People will just accept that they can’t get the meat without some veggies in between.

That’s how it all started. This marriage wasn’t meant to last, but we got used to it, without ever questioning the reason for its existence. This marriage is about to dissolve. Why? Because people have a choice now, and they are no longer interested in enduring uninteresting messages.

What does that mean for advertising? You better get your act together and start presenting something that meets the true interests of the people you want attention of. Be interesting. Be honest. Be real. Be involving, not just disruptive. The age of interruption is over.